Final project

Select an organization and prepare a strategic plan to grow the business over the next three years. Your strategic plan must include the following:

• Describe your organization’s history, products, and major competitors.

• Explain the current situation of the organization in the market.

• Conduct a SWOT analysis (strengths, weaknesses, opportunities and trends) to determine areas that offer opportunities for change.

• Choose at least three areas from your SWOT analysis and explain why the areas you have chosen are essential to your strategic plan. Use theories and examples from your text and additional sources to support your rationale.

• Explain your method to measure the success of your strategic plan.

Final project

Complete and hand in your Final Project Report. include:
1. An assessment of the progress made by the organisation in establishing itself in one target country or regional market from first planning its entry strategy until now.
2. An analysis of the cultural, political, and legal environments of the emerging market concerned.
3. An evaluation of the organisation’s strategies: first for international entry, then for organising and structuring its global operations and finally for maintaining competitive advantage in the face of new challenges and changing conditions.
4. Reasoned and evidence-based conclusions about the level of success achieved by the organisation in seizing the opportunities, and overcoming the problems for expanding its international business in the chosen market.

Final project

Complete and hand in your Final Project Report. include:
1. An assessment of the progress made by the organisation in establishing itself in one target country or regional market from first planning its entry strategy until now.
2. An analysis of the cultural, political, and legal environments of the emerging market concerned.
3. An evaluation of the organisation’s strategies: first for international entry, then for organising and structuring its global operations and finally for maintaining competitive advantage in the face of new challenges and changing conditions.
4. Reasoned and evidence-based conclusions about the level of success achieved by the organisation in seizing the opportunities, and overcoming the problems for expanding its international business in the chosen market.